The Bridge Project

EP05 The New Age Diplomacy & Development Series ft. Sam Freeman (Austrade)

May 10, 2022 thebridgeproject
The Bridge Project
EP05 The New Age Diplomacy & Development Series ft. Sam Freeman (Austrade)
Show Notes

In this episode, we speak to Sam Freeman, trade & investment commissioner of Austrade, which is the Australian Government’s international trade promotion and investment attraction agency. Currently working out of Bangalore, Sam has extensive work experience in international trade and investment, having lived and worked in India full time since 2014. 

At Austrade’s Bangalore division, Sam is tasked with promoting The Australia – India Business Exchange program (AIBX), a flagship program to strengthen Australia-India commercial links and provide businesses with confidence and capability to engage across both markets. 

In this conversation, he talks to us about his professional journey in India, the different experiences working in the major cities here. We discuss the big winners from the recent India Australia Economic Cooperation & Trade Agreement and delve into some interesting case studies in the winery and agri-tech space. As a die-hard cricket fan, who also opens the batting for his workplace teams, it would have been a remiss on our part to not ask him about the cricket culture between the two countries and his take on the upcoming ICC T20 World Cup scheduled to take place Down Under later this year. 

We bring to you our riveting conversation that gives us a business understanding of how Australia & Australian companies are viewing the Indian markets - both in its urban and rural forms.

The Bridge Project (2022), "The New Age Diplomacy and Development Series - Ft. Sam Freeman, Trade & Investment Commissioner, Austrade", 05 May, 2022, URL:

Research & Host:
Carl Jaison

Music Credits:
Inspired by Kevin MacLeod
Wholesome by Kevin MacLeod

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